Tuesday, March 18, 2014

Rwanda ranked Africa's most enticing market for retailers

 One of Nakumatt's outlets in Kigali City. Rwanda has been ranked Africa's most attractive market for retailers. Photo/Cyril Ndegeya

Rwanda is Africa's most attractive market for retailers looking to expand in the fast-growing continent, according to a report by consultancy AT Kearney that hails the small east African state's economic reforms and business-friendly agenda.

Under President Paul Kagame, Rwanda has made great leaps in rebuilding after the 1994 genocide by building roads and making it easy to start or register a new business.

Rwanda has an efficient government and strong macroeconomic indicators that reveal many opportunities for international retailers that can offer basic packaged goods," said Marieke Witjes, co-author of AT Kearney's first African Retail Development Index, released on Monday.

The index, which will be compiled annually, ranks the 20 African countries identified as having the best potential for retailers.


Author: Reuters

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